In the physical world, things have names for a few purposes:
- Common language
- Identity or brand
- Relative reference
And sure, you can change something’s name without changing what it is, but you do end up changing how that thing is perceived.
Whither HeyScottyJ
The last few weeks of my career have been tough. Like, really tough.
We’ve all been through this. Those busy times where a project is launching but also it’s emotionally charged and also your kids have parent teacher interviews and also you’ve got a home to keep on top of and a life you want to live.
It’s not simple.